How to get a bigger slice of the action

The Value of the Cheese Slice.

Think of cheese. What picture does it conjure up?

Classic ‘wheels’ of flavour, fresh from the farmhouse dairy? A cheeseboard adorned with wedges of yellow, orange and marbled blue? Maybe a deli counter with its tempting aromas from all around the globe?

Yes, that’s how most of us think of one of the world’s favourite foods.

But now picture this. A simple square of cheese, around 10cm by 10cm, neatly sliced, carefully stacked, and never far from your fingertips.

Believe it or not, this somewhat humble convenience food is one of the easiest ways to meet the demand for innovative sandwiches and food-to-go, at a price that both increases profit and reduces waste.

So why is this unassuming format unequalled when it comes to topping the list of key ingredients.

Let’s start with the basics.

Our total eating out market is valued at £91 billion. But with growth at its lowest rate for some time, it’s now more important than ever to remain competitive.

Enter…the Spinneyfields cheese slice.

Not much of a hero you may think. But when it comes to ‘squaring up’ to the challenges ahead, it’s a winner all the way.

For starters, natural cheese slices add quality and flavour to a sandwich or melted into hot meals. This in turn means added value.

But, even more important, Spinneyfields cheese slices mean perfect portion control. Pre-weighed, they offer no wastage and consistent execution. And that means a saving in cost.

Lower cost, plus bigger return, equals better bottom line!

‘Healthy’ profits too.

In today’s health conscious world, meeting the consumer demand for a more nutritious diet is all-important.

Too often, food-to-go has had an unfair reputation for ignoring the struggles of ‘calorie counters’. Happily, the Spinneyfields cheese slice helps redress the balance. In fact, a 20g slice of Cheddar cheese provides nearly 19% of our RDI of calcium, 10% of our protein and a further 10% of our Vitamin A. Together, this contributes to the maintenance of everything from teeth, bones, vision and skin, to helping with our immune system and the growth of muscle mass.

Simply does it.

Keeping things simple is key to keeping things manageable. Which is why the cheese slice is one of the great convenience foods.

In fact convenience is an understatement as most of the work is done for you. Spinneyfields cheese slices are always ready to use. No cutting, grating or weighing. You simply decide on the variety…and off you go.

All of which explains why the growth in sales of the cheese slice is outperforming the total cheese sector. But that’s hardly surprising when you consider their primary use is in sandwiches…and sandwiches featuring cheese slices tot up to an impressive 280 million!

The word on the street is…Cheese!

Of course, there’s more to ‘convenience’ than speeding up sandwich making.

The rise of street food has introduced countless new dishes to a public hungry for new flavours, and new food adventures.

In turn, the food-to-go industry is adopting these ‘imports’, adding diverse and ambitious hot dishes to the take-away menu. And the cheese slice is making this a quick and easy process.

After all, if your chiller is stocked with slices of Cheddar, Monterey Jack, Emmental and Mozzarella, it’s so much easier to recreate all those new favourites from South America, Asia, the Far East and Europe.

And finally…

So there you have it. However high the pedestal on which you picture your favourite cheese, it’s the Spinneyfields cheese slices quietly sitting in your chiller that are the real cash-cow for your business.

Just simple squares of cheese, with no airs or graces, that know they’re the cream of the crop. 

If you would like to find out more about the Spinneyfields cheese slices, click the button below to contact us.

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